And indeed it is

'Mrs Gray who has (sic) organising her first David Jones parade, taking over from Mrs Vial, says: 'People place a lot of importance on being on that VIP list. For some people, it's a very important part of their life. If they're not seated at the DJ's parade, they feel it's a reflection on their standing in society.''

Devlin, Rebekah and Rhiannon Doyle
'It's your party but we'll come if we want to, say the A-list gatecrashers'
The Advertiser. Saturday April 22 2006, p 48